IS A COOL CUSTOMER AHEAD OF SPENDING THE EASTER BREAK WITH HER CHILDREN
She is taking time out to relax with Prince George, Princess Charlotte and Prince Louis as they enjoy their Easter holidays like other families up and down the country, but the Princess of Wales last week continued her campaign to put the focus on all of the nation’s children.
While other mums and dads may be popping to Iceland to stock up on Easter eggs and chocolate treats ahead of the bank holiday weekend, Kate made a special visit to one of the supermarket chain’s warehouses in Aylesbury, Buckinghamshire to discuss the importance of children’s early years with executive chairman Richard Walker.
Standing in one of the aisles, surrounded by freezers and fresh produce, in a video shared on social media by Kensington Palace, the Princess told Richard: “You hear time and time again that these soft skills – creativity, collaboration, critical thinking, flexibility, resilience – are things that businesses are looking for.
“It’s really interesting to see how, so often, the foundations for those skills are built in the earliest years of our lives.”
Richard replied: “Looking at your Shaping Us campaign and reading some of the science behind it really challenged my thinking and made me consider what more we can do – personally, as a parent, but actually also as a business.”
Kate, wearing an elegant white blazer from high street store Zara over a cream sweater and jeans, nodded in agreement, adding: “That’s the thing: so many of your employees, but also your customers, their parents, their grandparents – we all know that it’s important to look after their wellbeing because these are the people who are raising children today.”
KATE MEANS BUSINESS
The Princess’s video appearance was part of the latest phase of her campaign, which aims to raise awareness of the importance of giving all children the best possible start in life.
And it came days after she urged business leaders to prioritise wellbeing in the workplace to support family life at the launch of her Business Taskforce for Early Childhood.
Iceland is one of eight companies taking part, along with Unilever, Ikea, NatWest Group, Deloitte, Aviva, Co-op and The Lego Group.
Elsewhere, writing in the Financial Times’s FT Weekend supplement, Kate said: “Our resilience, flexibility and ability to manage stress and remain motivated when facing challenges are all shaped by the foundatio
