BEAUTY
After ruling out neck surgery, Trinny Woodall has developed a gravity-defying product to address those horizontal lines
Asa successful fashion and beauty influencer, Trinny Woodall has more than a million followers hanging on her every word. With her global beauty brand Trinny London, which is worth a reported £180m, she champions a streamlined approach to self-care featuring a growing range of hybrid cosmetics and hard-working skin solutions and tools.
Here, Trinny, 60, introduces hello! to her latest launch, The Elevator, a topical neck treatment she promises will fight signs of ageing, pigmentation and “tech neck”.
Trinny, why have you launched The Elevator?
“Selfishly, I wanted to deal with my own neck and found myself wondering: ‘What is out there?’ I couldn’t find anything that actually worked for me. There are creams that smell delicious and have incredible textures, but I’ve never seen results.
“There are also in-clinic treatments you can have, but I felt like they only last for a very short time. I’d never have surgery on my neck, that’s a very big decision.
“But I wasn’t actually planning a neck cream until we discovered this wonderful ingredient which gives us a 92 per cent claim of tightening of the jawline.
“It took 16 goes to get the formulation right and we also put three other ingredients in to tackle horizontal lines, pigmentation and stretchmarks on your breasts.”
How do you apply it?
“You need very little and you feel it immediately. I don’t like that sense of tightening, but you do feel it working and it doesn’t feel sticky.
“I take two pumps and start under the jawline. When we go through life, we get gristle on our bone – that’s just age. I like pushing that back into my ear, from the middle of underneath my jaw. Take three fingers and really push back and then down. You can also use a gua sha with it.
“Then I like to do this little scissoring [motion] under my chin, to give tension to that skin. And I always put the last little bit on my hands.”
Does it work as a preventative measure?
“We all use our phones a lot and anyone who is 35 has probably used a mobile phone since they were 15. I look at women in their 30s and they have lines that are more noticeable than on someone that age 20 years ago, because of their phone use and that default position of looking down. If you’re the type of person that likes to future-proof, use this product like you would an SPF50.”
Do you know your average daily screentime?
“I do a lot of work on my phone, so probably about six hours.”
What are your morning skincare steps?
“I always clean my skin in the morning because I’m taking off retinoids from the night before. I’m also taking off all of the toxins that have come up – I call it a witch’s
