Merging traditional artisan techniques with modern technology, Artemest is preserving and promoting Italian craft
FEATURE JO BAILEY
LUXURY, high-quality design is an intrinsic part to its L’Appartamento later this month, we met with of Italy’s heritage, deeply rooted in its DNA. To this the influential people behind the brand to discover day, Italian design is celebrated for its time-honoured more about its ethos in bringing ancient Italian craft craftsmanship and use of the very best materials. to the digital world. Earlier this year, during a trip to There’s often a buzz in Italy at this time of year, for the ancient city of Florence, we were lucky enough to it is when design enthusiasts flock to Milan for the meet just a handful of the inspiring craftspeople that annual Salone del Mobile exhibition to discover the can be found within Artemest’s vast virtual line-up. very best from the design world. It’s a fair like no Artemest began as a shared vision between other; immerse yourself in the enormous exhibition creative director Ippolita Rostagno and CEO Marco halls, located west of the city centre, where you will be Credendino. Since launching in 2015, its aim has presented with both new and well-established brands been to preserve Italian craft in the modern age and makers. Or sip on an Aperol spritz within the by giving Italian makers, all over the country, a cobbled streets of the design districts, such as Brera, platform to share their wares to a wider audience. while unearthing an intriguing world of interiors While Milan might be considered the capital of that is hidden behind many of the city’s doors.
Milanese appartamenti (apartments) provide capital of craft. And having grown up in Florence, the perfect backdrop for many brands to exhibit creative director Ippolita has lived and breathed their creations in situ. One brand that does this so the importance of craft from a young age: ‘My mum seemingly effortlessly is Artemest, an online was a decorative painter, so we were immersed destination for Italian-made design. This year the in the tradition of that craft. And my dad, being an company presents L’Appartamento; a showcase experimental thea
