TREND TALK

“We're embracing nostalgia at Christmas this year”

PINTEREST’S HEAD OF HOME MATT SIBERRY SHARES THE TOP THREE FESTIVE TRENDS THAT PEOPLE ARE ‘PINNING’ THE MOST FOR THEIR HOMES

I love Christmas. Some might even say I’m a little obsessed, but in my opinion the sooner the decorations go up and the jingles start playing, the better. It’s a moment when people embrace the festive spirit, and to me there’s no better feeling than the sense of togetherness it brings.

Believe it or not, Pinterest users start looking for ways to transform their homes into Christmas grottoes as early as July, and this year searches for nutcrackers, candy canes and other classic Christmas decorations are soaring. Nostalgia is making a comeback in 2023, as people reflect on and take inspiration from Christmases of times past to dress their homes.

There’s no doubt that we’re all searching for ways to cut costs, while also being mindful of superfluous shopping and waste. Embracing nostalgia is the perfect way to keep costs down, while not missing out on the magic of the festive season. Every year I’m tempted to buy a whole new set of decorations to suit my colour scheme or theme, but this year it’s all about being more resourceful and using what we already own (which also adds a vintage flair).

So dust off your box of old baubles – I think there’s something really wonderful in using decorations that evoke memories of Christmas with your family. We’re also seeing increased searches on Pinterest for vintage and upcycled ornaments. This year, give your treasured baubles a new lease of life with prime position on the tree, repair or repurpose old decorations, or simply make more thoughtful purchases if buying new.

DEEP REDS & EMERALD GREENS

You can’t think of Christmas without the colours of holly and Santa himself popping into your head. The one shade of red that is taking over this year is burgundy. The deep, dark jewel-like tone oozes luxury and heritage, and is a subtle alternative to the bright reds we’ve been seeing in recent years.

CHEAT SHEET…

QUICK FIXES

From paper chains and snowflakes to stars, angels and Christmas trees, making your own decorations is a fun activity for the whole family and a great way to save a bit of money.

Team a rich décor with fairy lights and candles for the ultimate intimate feel and magical Christmas glow.

If you’re going for a minimalist Scandi look, avoid overcrowding the tree with too many decorations – and keep the tinsel packed away!

Take a trip to your attic and bring down all the weird and wonderful decorations from your past. They're sure to give a sense of personality a