THE LATEST NEWS FROM THE WORLD OF APPLE
Next–gen Apple silicon arrives in laptops and iMac
APPLE HAS INTRODUCED a new MacBook Pro lineup, plus a new 24–inch iMac, all powered by a new generation of Apple silicon.
Apple says the 14–inch MacBook Pro with M3 chip is up to 60% faster than the 13–inch model with M1, and it now starts at $1,599 — $400 less than before. The 16–inch MacBook Pro with M3 Pro and M3 Max still starts at $2,499. The M3 Max model is up to 11x faster than the fastest Intel–based MacBook Pro, Apple says.
Models with M3 Max support up to 128GB of unified memory, and the range is configurable with up to 8TB of storage. M3 Pro and M3 Max models also now come in Space Black, a new dark aluminum finish.
All MacBook Pro models feature a Liquid Retina XDR display with 1,000 nits sustained and 1,600 nits peak brightness for HDR content. SDR content is now displayed at up to 600 nits, which is 20% brighter than before. All models have a built–in 1080p camera, and an immersive six– speaker sound system. The power efficiency of Apple silicon means that, unlike PC laptops, the MacBook Pro lineup deliver the same performance whether plugged in or on battery, with up to a huge 22 hours of battery life.
NEW iMAC WITH M3
The new 24–inch iMac with M3 chip starts at $1,299 and is up to 2x faster than the previous generation with M1, Apple says, and is 4x faster than the most powerful 21.5–inch model with Intel chip.
The new iMac has a “best ‐i n‐class” 1080p FaceTime camera, studio–quality mics, and six–speaker sound system with support for Spatial Audio. The 24 ‐inch 4.5K Retina display has 11.3 million pixels, P3 wide color gamut, and 500 nits brightness. The M3 chip inside has an 8–core CPU, up to a 10–core GPU, and support for up to 24GB of unified memory.
The new model has faster wirele
