Create slick–looking video content that will engage social followers
VIDEO CLIPS (OR REELS) seem as popular as photos when it comes to sharing stories on social media sites such as Facebook or Instagram.
To help your clips stand out from the crowd, you can use iMovie’s post– production tools to add bells and whistles such as titles and transitions to help catch the eye. We’ll also show you how to use filters to give your footage a Hollywood makeover that will encourage followers to stop, watch and “like” instead of scrolling on by. By adding iMovie’s copyright–free music, you can knit a project’s separate elements into a seamless sequence that people are more likely to watch from start to finish.
4K iPhone–sourced clips are too big to share on socials, so we’ll demonstrate how iMovie can cut them down to a file size that’s suitable for sharing. We’ll also look at how to get horizontal landscape clips to fill a vertical, portrait–shaped iPhone screen directly from within the Instagram app.
HOW TO Get a cinematic look
In iMovie on Mac, choose File > New Movie. Browse to import your project’s unedited clips. Drag the clips into the timeline and drag the start or end points to trim them so that the action flows smoothly between clips.
Click on the first clip in your edited timeline. Select the Clip Filter icon above the viewer, then click on the filters in turn to preview their effect on the clip. Here we’ve chosen Blockbuster for its cinematic colors and tones.
Click the filtered clip. Choose Edit > Copy, then hold Shift and click to select the unfiltered clips in the timeline. Choose Edit > Paste Adjustments > Clip Filter to instantly grade the other clips with the same cinematic look.
HOW TO Add post–production polish
If you shoot in the Camera app’s Cinematic mode, you can click on a clip, then click the Cinematic icon above the viewer. Tick the “Depth of Field” option and then drag the slider to add a background blur to your subject.
Next, click on the Transitions browser. Drag transitions between each clip to move creatively from one clip to another. Choose a range of differe
