Commentary for consideration
I’ve been pondering the whole $3,500 price issue with the Vision Pro. I get why Apple would charge that sort of money when the R&D and raw cost is bound to be millions, and obviously Apple needs to make a small profit on each set, making the raw unit price probably about $3K.
Apple has always taken the long forward–looking attitude and has seen the short ups–and–downs as the price of doing business in the 21st century. The tendency is forever upward. Unless Apple has many, many billions in the cash reserve, they have to eat the new product cost that may not be coming back anytime soon.
But as they say, it takes money to make money and unless there is a clinker every so often, how do you know that you’re still cutting edge? Of course, Apple still has the best industrial design team in electronic devices. I have exclusively been using Apple products since 1984 and have never changed my mind, nor have I been able to convince my former wife to change her OS or hardware.
I just heard someone asking: “What’s your freaking point?” The point is, I used to see the trees, and now I see the forest and beyond. Barring a cataclysm, Apple will get through one big mistake.
THOMAS CONDON
Well put Thomas. Apple clearly believes that its spatial computer is the future. Yes, the company could instead “play it safe” and continue churning out iterations of its existing products, but given the overall market is in a state of decline, it obviously wouldn’t be wise. Plus, given how Apple is famed for its innovation, it wouldn’t be a good look.
As the old saying goes: you’ve got to break some eggs to make an omelet, and we’re sure to see a few more versions of Apple’s spatial computer before it hits home with the general population. Some people, myself included, are no longer calling Vision Pro the Mac killer; rather that it would make a suitable replacement for the iPad as a do–it–all entertainment device at home or on the move.
Mac history
I got introduced to the Mac in the early 80s. We had a huge network of Macs spread over a large area. One stenographer in the office could keep the network up to date and running smoothly in one Friday afternoon a week. It wasn’t long before the big–money hardware caught the ear of the bean counters and we switched to PCs. Suddenly we had groups of four techs in each office full time, five days a week, and nothing worked.
Personally, I bought my first Mac, a Bondi Blue iMac for home and never looked back! A couple of Macbooks later, and then another iMac, and finally an upgrade to a bigger, faster iMac wi
