Vision Pro APPLE CORE
Apple’s Vision Pro is easily the best piece of VR hardware I’ve ever worn, yet it still might fail. The key to tech success is not innovation alone. It needs to be: 1) attainable; 2) easy to use; 3) make sense to the average person; 4) have a purpose or solve a problem; and 5) innovate on what already exists.
The Vision Pro wins on innovation. There has never been a mixed-reality headset like it. It takes the state of the art in AR and VR and, with a mix of bleeding-edge components and a surprisingly well-thought-out software platform, pushes it to new frontiers. It’s rare to find new, cutting-edge technology that works as effortlessly as the Vision Pro.
It wins on ease of use for the same reason. Thanks to an excellent gesture and gaze-driven interface, there is no mind-bending learning curve, just the reality curve of AR and VR experiences.
Not everyone ‘gets’ mixed reality but I think Apple did an admirable job on making it understandable by not digging too deep into the technology and putting the headgear in context.
Three out of five is pretty good, and if owning the coolest thing around were a benchmark for success, the Vision Pro will be a blockbuster. However, we don’t live in a world where any VR headset could be considered iPhone-level successful. VR and mixed reality has generally failed in the consumer space because it doesn’t actually solve a problem.
Let’s put it this way: you drive a car b
