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STRAVA'S AI
WHEN AI MEETS FIT
We’re not saying they don’t serve a purpose. But an over-reliance on tech is taking us away from the core reasons for working out in the first place
From marathons to Hyrox , workout regulars are training like elites to find purpose, community and proof of what their bodies can do. Is this the ultimate antidote to life in 2025?
With the rise of generative AI, human-machine relationships are no longer merely a trope in sci-fi films and novels. From virtual friendships to confiding in chatbot therapists, why are so many people turning to AI for connection and companionship?
My Strava subscription rolled over this month. I hadn’t meant it to, but had forgotten to cancel it. It’s cancelled now, but I could have paid £54.99 for another year when I rarely use the app. Back i
The coolest product launches that are commanding our attention right now
It has been a busy year for large companies’ IT departments. Firms ranging from Marks & Spencer to Jaguar Land Rover (JLR) have seen their operations disrupted by cyberattacks. The incident at Jaguar