The Biggest Health & Fitness Trends Of 2024
It’s that time of year again, when MH gazes into its crystal ball – or, rather, calls upon a roster of esteemed industry insiders – to compile our definitive list of the trends set to change the game in the months to come. This is how you’re going to be shaping up
The Fit List 2024
01 You’ll Bend, But Not Break
■ The WFH revolution has its benefits, but thanks to our increasingly sedentary lifestyles, our bodies are feeling the strain. Fed up with stiff hips and back pain derailing our efforts in the gym, we’ll start recognising the effects of poor posture on our ability to move well. According to Fiit’s Ian McCaig, so-called ‘recovery for performance’ is skyrocketing among everyday exercisers, with 34% of its members tackling mobility sequences. Online workout platform Les Mills+ has also seen a 55% increase in mobility sessions. With apps such as Pliability expanding to support running and weightlifting, and gyms adding stretching-specific classes to their timetables, mobility is due a new moment.
02 You’ll Sweat WhileYouShop
■ Taking the concept of shopping as a sport to the next level, sportswear and athleisure brands launching part-retail-store partfitness-studio sites are on the rise. Gymshark now has a team of coaches working at its store on London’s Regent Street, while Under Armour’s latest UK shop houses a performance centre for shoppers to undertake next-level coaching and physiological assessments. With Alo Yoga bringing its stores-cumyoga studios to the UK next year, and Nike debuting US-based boutique fitness spaces that will sell its merch, try before you buy is about to take on a new meaning.
03 You’ll Take A High- Performance Holiday
■ Surveys* suggest 43% of us would choose a hotel based on its wellness amenities, while 73% expect our time abroad to improve our wellbeing – and not just for as long as the Paloma buzz lasts. But when it comes to healthy holidays, beach massages are basic fodder. Six Senses Ibiza’s new ‘longevity bar’ offers diagnostic testing and biohacking treatments, notes The Future Lab’s Olivia Houghton, while at Siro in Dubai, 3D body scanning and infrared therapy are available. With Equinox Hotels debuting in Saudi Arabia, and fitness trainer Harry Jameson’s hospi
