FIND FREEDOM AND JOY WITH A LITTLE DISCIPLINE
community and brought that togetherness to his customers and colleagues. Because his discipline has unlocked fun, rather than limited it.
That’s the kind of discipline I can subscribe to and one I think we can all do with a bit of to some degree. To be consistent. To try to lean into the tricky things rather than shy away from them. Be that a workout or work project; an email or some life admin.
‘You’ve got to be consistent for a long period of time to see the results you really want,’ says George in his interview on p36. ‘You need to have the patience. So many people rush in head on and expect results yesterday. It can be disheartening when they don’t see them. It takes time. Lay those foundations. You’ll get there.’
That hard graft begets just rewards is not news to us, of course. It’s convenient, then, that this issue is also our Nutrition Special. For those who like their protein pink, we settle the beef over red meat on p56; elsewhere, Stuart Heritage puts his body to the test by ingesting a diet with as much enhanced food and drink as possible. Or, as it turns out, passable. If you don’t laugh out loud while reading it in
George Heaton takes his work and his fitness very seriously.Alongside his brother Michael, he co-founded luxury streetwear label Represent, starting it as a college project with 25 screen-printed T-shirts and propelling it into a global brand with genuine aspirations to hit £250m in sales by 2025. His business is in prime condition.
As is evident from the pictures on the front and inside of this issue, George is in also in blue-chip shape. Having gone through the motions in the gym for most of his late teens and early twenties, he started running during the lockdown days of 2020, discovering both an outlet for stress and the room for creative thinking.
It was on a run that he conceived 247. Disaffected with homogenised mainstream gym wear, he created a training range that reflected Represent’s aesthetic while speaking to his every day, always-on attitude. It has become the kit to wear, no matter your preferred discipline.
Disciplined is the word
