Kit yourself out with the latest fitness gear and gadgets.

CHALLENGE ACCEPTED

Serial entrepreneur and Aera Instruments co-founder Jas Minhas can trace his horological roots back to the 1960s when his father set up a watch distribution business in Birmingham. Minhas, now 51, liv

A new cohort of watchmakers are breaking from the shackles of tradition to create unconventional models — with surprisingly rewarding results

EMMA CHOPOVA AND LAURA LOWENA-IRONS HAVE DRESSED MADONNA AND PUT RIHANNA IN A 100-YEAR-OLD APRON. ELLE’S NAOMI PIKE MEETS THE PAIR BEHIND CHOPOVA LOWENA, LONDON’S MOST EXCITING BREAKOUT BRAND

Cycling fans will know Abus as the helmet worn by Mathieu van der Poel – the Dutch superstar of a Belgian team sporting a German brand. What few of those fans will realise, however, is that the helmet