With a colossal album and some viral luck, Tobias Forge and co continued their tongue-in-cheek winning streak
It was January 2022, and we found ourselves sitting in the empty lobby of a snug Seattle hotel, overlooking the sunset over Puget Sound while soft rock wafted through the PA system. Across from us was Ghost frontman and mastermind Tobias Forge, and we spent nearly two hours talking about music, family, dogs and the steady ascension of Ghost from spooky Swedish underground band to arenafilling titans. But mostly we were there to talk about Impera – their fifth album, then still two months away from release.
In the run-up to an album coming out – particularly one with a highly acclaimed predecessor, like 2018’s Prequelle – artists tend to convey palpable anxiety as they prepare to relinquish control of their work to the world. Not so with Tobias, who radiated ease and comfort. Impera had not yet seen the light of day, but he had already moved on. Looking back at that period today, he explains, “As soon as I am done making a record, I’m pretty much fed up with it. I don’t want to hear it, I don’t want to know about it, I just want to forget about it. Once it hits the ears of people, depending on how it’s being received, that’s where you start from scratch again.”
Following Ghost’s North American tour with Volbeat and Twin Temple, Impera was released on March 11. It seamlessly blended pop-savvy songwriting with elaborate arrangements and steady torrents of anthemic pop metal riffage that created a wormhole back to the lighter-raising, arena-rock majesty of the 80s. From the glass-shattering scream that opened Kaisarion to the synth-rock squall of Watcher In The Sky, it delivered one guitar-powered banger after another.
It was enough to land Ghost their first No.1 position on Billboard’s Top Album Sales chart – their fourth Top 10 overall. Even bigger, in terms of vinyl and CD sales, Impera scored 2022’s biggest first-week sales for any album, of any genre. With more than 62,000 copies sold in the US alone, it easily bested The Weeknd’s February CD release of Dawn FM. In fact, Impera claimed the biggest first sales week for hard rock vinyl since Pearl Jam’s Vitalogy in 1994.
Critics united in swift and lusty praise. It might have felt heretical at the time, but many early reviews rated Impera as besting Prequelle on all fronts. Our very own Dave Everley wrote: ‘Impera wins on bolshiness, bravado and skyscraping songs alone. Ghost have turned in a modern metal classic with an arena rock heart. It turns out the Devil doesn’t have all the best tunes. Tobias Forge does.’ It’s safe to say any plans of “starting from scratch” were shoved to the back burner.
Ghost’s official Imperatou
