Why daft rebrands spell disaster

THESE COMPANIES BUILD BUSINESSES AROUND SOLVING SOCIAL PROBLEMS— AND THEY DO WELL BY DOING GOOD.

TEERAYUT CHAISARN/GETTY AMBULATORY SURGERY CENTERS CONTINUE to ...

PRESIDENT WORLD BANK AJAY BANGA DIDN’T LIKE THE EXISTING DECOR, SO when he took over as World Bank president he gave his grand two-story corner office a makeover. Old-school leather furniture? Gone. D