Monster senna launched

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Ducati pay tribute to three-time F1 champion with striking V-twin naked

Bianca Senna, CEO of Senna Brands, and Ducati CEO Claudio Domenicali at the Imola launch
Senna was a genuine Ducati fan
Top spec includes front and rear Öhlins
Tank bears aquote from the great man

Ducati are paying tribute to three-time Formula One world champion Ayrton Senna with a special edition version of their Monster naked, priced at £23,500.

The Monster Senna, which marks the 30th anniversary of the celebrated Brazilian driver’s death, is based on the existing 937cc V-twin bike, which first arrived in 2021. Its striking yellow, green and blue livery is inspired by Senna’s iconic racing helmet design – itself a homage to the Brazilian flag.

It will be limited to 341 units – with the ‘3’ representing his titles in 1988, 1990 and 1991, plus the ‘41’ to signify the number of times he took the chequered flag in an F1 race.

Each bike will feature a numbered plaque on the bars, plus Senna logos on the 14-litre tank. One of Senna’s most famous and oft-repeated quotes, ‘racing is in my blood’, is written across the rear.

It’s not the first time Ducati have paid tribute to the F1 legend. They launched the 916 Senna superbike in 1994 – with the man himself choosing the understated grey colour and striking red wheels. Senna died on May 1 of that year after crashing his Williams during the San Marino GP at Imola.

When the 916 Senna eventually went on sale a few months later, all 300 bikes sold almost immediately. Another run of 300 was produced in 1997 and 1998.

To mark the 20th anniversary of his death, Ducati then produced 161 Panigale 1199 S Senna models in 2014 – feat