‘premium was never the plan’

2 min read

CEO of Zero Motorcycles discusses ambitious plans fo

This article is from...

Motorcycle News (MCN) Magazine

2 January 2025

Topics

Fast, comfy middleweight sportsbikes are back, channelling the spirit of the venerable CBR600F. We thrust this year’s newcomers – the Daytona 660 and GSX-8R – up against the benchmark RS660

RiDE

4 ways to win at winter

The next few months don’t have to be the worst time to be a biker. Here are some great ways to banish the winter blues…

Classic Bike

Andrea coleman

Steeped in bikes? Just a bit. She runs the Riders for Health charity, her dad designed the AJS 7R and she’s best mates with Kenny Roberts. And that’s just the start…