What happened when: i discovered my style personality

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…

Louise Pennington is a personal stylist based in Leeds. She specialises in providing personal styling for real women, but boasts an impressive global and celebrity client list. She tells us about fashion faux pas, her favourite trend and why you should always dress up

Linda Peterson, 71 Tell us about your ...

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo

Jackie’s shape has totally changed, and she’s stuck in a style rut, something that most of us have faced at some point in our lives. She used to be more adventurous with what she wore but feels very c

As a former Livingetc cover star, interior decorator Simone Haag knows design – so we asked her to sum up what our Style Awards are here to do