Biggest beauty trends of 2024

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BEAUTY & WELLNESS

Move over Botox, brow lifts and blinding white teeth—this year is all about rejuvenating yourself naturally

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FORGET LOSING YOURSELF TO FILLER AND Botox, laminated eyebrows and blinding white teeth. 2024 is going to be all about living better and living longer, and utilizing your own body to do so.

Newsweek spoke to leading experts and trendsetters within the beauty and wellness industries to bring you their top predictions for 2024 that you need to try out, including the best ingredients, treatments and products for you this year.

Ingredients

Mushrooms first fused with beauty in 2005 when Dr. Andrew Weil and Origins launched the Mushroom Soothing Treatment Lotion, and experts will continue to endeavor to unlock the incredible powers of mushrooms into 2024.

“I find them fascinating, and I’m a big fan of skincare brands that harness the best of laboratory-derived ingredients alongside the best of botanicals,” Dr. Sophie Shotter, an aesthetic specialist in London, told Newsweek. “From reishi to tremella to snow mushrooms, they are cropping up everywhere in skincare for their soothing and hydrating properties as well as for helping to address many skin concerns. We are just beginning to understand the power mushrooms can deliver— from improving focus to helping balance mood, they’re a powerhouse adaptogenic ingredient.”

Adaptogens will become another 2024 buzzword. These include roots, herbs and other plant substances and supplements that can help manage stress and restore balance in the mind and body.

Despite the often-prohibitive time and money demands, many people began to dabble with plantbased diets in 2023, a trend that board-certified dermatologist Dr. Deeptej Singh, from Albuquerque, New Mexico, believes will become even more popular in 2024.

Many big food retailers have launched plantbased options in recent years, including Burger King and Charley’s Steak House, the latter of which launched its $69 plant-based F U Filet Mignon steak in 2023.

Retail sales from IRI Worldwide’s data show that 2023 marked the second consecutive year of declining meat sales in the U.S.

“Amidst a sea of nutrition studies, more people are turning to self-experimentation to understand the impact of diet on aging,” Singh told Newsweek.

“A key finding is the role of less processed food in reducing inflammation and enhancing beauty. The intersection of digestive and dermatologic health is crucial here.

“ This trend is not just about personal health; it’s a movement supporting environmental sustainability and animal welfare. Transformative effects on skin healt

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