Koki Ando, the president of Japan’s premier lifestyle and household goods specialty store, LOFT, shares insights on how the company captivates consumers with its unique blend of products, aiming to enrich lives and set trends in the retail landscape both domestically and internationally.
Amid Japan’s bustling retail scene, LOFT stands as a beacon for shoppers seeking an immersive experience in trendsetting household and lifestyle goods. With its roots dating back to 1987, LOFT has revolutionized the concept of a specialty store, growing to 161 branches nationwide. As Koki Ando, president of the retail chain, shares, “LOFT is more than a store; it’s a journey through the trends of the times, a place where customers come not only with a purpose but with the hope of discovering something special.”
LOFT’s innovative approach, focusing on an edited assortment of products that mirror evolving lifestyles and trends, has resonated with a wide audience. The company’s philosophy, “Showcase of the Times,” aims to present a curated collection of items that not only fulfill needs but also inspire new ways of living. For example, the company is working to create a new business model in collaboration with manufacturers and IP rights holders such as Japanese musicians, and manga, anime, and video game creators. This ethos has propelled LOFT into the hearts of consumers, offering an experience that extends beyond mere shopping.
In an age where digital interaction is paramount, LOFT’s strategies, LOFT WAY and LOFT NEXT, emphasize the impor tance of connecting with customers both in-store and online. “Our goal is to enhance the joys and solve the problems in our customers’ daily lives through our products and services,” explains
