REVOLUTIONIZING EYEWEAR FROM MERE VISION CORRECTION TO FASHION ACCESSORY FOR OVER 50 YEARS, EYEVAN CREATES NEW VALUE AND ENHANCES LIFESTYLES WITH TRADITIONAL JAPANESE CRAFTSMANSHIP AND CONTINUOUS INNOVATION.
Founded in 1972 under the concept of “eyewear for dressing as a fashion accessory,” EYEVAN became Japan’s first fashion eyewear brand. Half a century later, as the global market continues to evolve, the company has its sights set on opportunities presented by Japan’s renowned craftsmanship and the current economic climate.
“Everyone recognizes that ‘Made in Japan’ products are the best in terms of quality, and this fact has been proven globally,” says company president and CEO Noriyuki Yamamoto, who appreciates that this reputation is crucial as EYEVAN aims to expand its presence.
Japanese reliability along with the yen’s depreciation have created a unique advantage for EYEVAN, with massive overseas orders arriving due to the fact that international customers can buy the firm’s products much more cheaply. This economic shift aligns perfectly with its strategy to capitalize on its high-quality, luxurious eyewear offerings.
Unlike others, however, the company’s focus is on in-store experiences, where a commitment to quality and customer satisfaction is paramount.
“We are focusing more on offline, real experiences, and more per
