The woman who dressed a generation

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo

AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

Your favourite high street brand might even be better than ever

Louise Pennington is a personal stylist based in Leeds. She specialises in providing personal styling for real women, but boasts an impressive global and celebrity client list. She tells us about fashion faux pas, her favourite trend and why you should always dress up

THIS AUTUMN LOOKS TO BE OLIVIA DEAN’S SEASON. AHEAD OF THE RELEASE OF HER ANTICIPATED SECOND ALBUM, FULL OF HEART-WRENCHING POWER BALLADS, SHE TELLS OLIVIA PETTER HOW SHE FOUND HER STRENGTH

Linda Peterson, 71 Tell us about your ...