Our pick of the best new perfumes, whether you prefer floral, gourmand or make-a-statement spritzes
WORDS: LAURA MULLEY PHOTOS: PIXELEYES
THE MODERN FLORALS
Forever popular yet always evolving, here are the best of the bunch of fragrances based around flowers
GIVENCHY IRRESISTIBLE VERY FLORAL EDP, FROM £67 FOR 35ML AT THE PERFUME SHOP
It’s not just a floral perfume; it’s a very floral perfume, which sees Irresistible’s usual rose notes combined with more flowers: centifolia rose from France, Madagascan ylang ylang and Indian jasmine sambac. It’s a bouquet that hints at sunnier days.
JIMMY CHOO BLOSSOM SPECIAL EDITION EDP, FROM £45 FOR 40ML
Although undoubtedly smelling of flowers, this easy-to-wear EDP dabbles in the other fragrance families with notes of frangipani, exotic fruits and rich sandalwood. Let’s call it a sweet/fruity/woody floral, dressed up in a new bottle for 2024.
KENZO IKEBANA MIMOSA EDP, FROM £78 FOR 40ML
Arching on your dressing table like mimosa flowers swaying in the breeze, you’ll detect hints of sesame, kumquat and hinoki wood (known for its stress-reducing properties) in this bright scent. Its ingredients are 91% from natural origin, too.
THE NEW GOURMANDS
Aromas of fruits, spices and vanilla mean these scents smell good enough to eat
MARC JACOBS DAISY LOVE POP EDT, £73 FOR 50ML
Pistachio was a huge trend in the perfume world last year, and Marc Jacobs has reinterpreted that in Love Pop – one of three new Daisy fragrances out this spring. This woody gourmand combines the creamy green nut with notes of raspberry, chantilly cream and driftwood, whipped up into a delicious concoction.
JO MALONE LONDON GINGER BEER COLOGNE, £58 FOR 30ML
Jo Malone has gone rummaging around at an antiques market to inspire its latest collection, Scented Memories, and come out triumphant with this Ginger Beer Cologne. Spicy and comforting, it’s reminiscent of the classic British soda pop. Even its vintage-style bottle looks straight out of a picnic basket in an Enid Blyton novel.
ARIANA GRANDE CLOUD PINK EDP, FROM £33 FOR 30ML AT THE FRAGRANCE SHOP
As light and fruity as freshly baked cupcakes, the pop star’s most recent scent opens with pineapple an
