Hyperpersonalisation: the perfect service for every customer

How can you get your people – employees, family, relatives – used to the idea that Google might not be available one day? Not just in a regional crash, but offline for days, weeks, months due to a del

Synthetic data? What’s that? At the simplest level, synthetic data is the 21st-century equivalent of the “lorem ipsum” placeholder text used in the print industry – a lot of nonsense words with the ap

The rise of Generative AI (GenAI) has been even more rapid than the internet’s, but up until this point the biggest GenAI buzz has surrounded online services. Whether you use ChatGPT or video GenAI su

The greatest trick Google ever played was convincing the world it’s a technology company, rather than an advertising giant. And its second greatest trick was introducing adverts so gradually in every

ALTHOUGH CAR DESIGN IS A CREATIVE process, it’s also one that entails applied knowledge. Which is what AI is good at. By the way, in talking about design, I don’t mean the very creative process of vis

MATTHEW PRINCE HAD TO BE CON-verted to the belief that AI is eating the web. It was 18 months ago that he started getting calls from media executives, who complained to him about AI companies copying