Hyperpersonalisation: the perfect service for every customer

WITH SO MUCH HYPE CIRCULATING ABOUT HOWWITH SO MUCH HYPE CIRCULATING ABOUT HOW ARTIFICIAL INTELLIGENCE WILL CHANGE THE WORLD—BUT NOT A LOT OF CONCRETE SUCCESSES—HERE ARE SIX LESSONS YOU CAN ACTUALLY USE

Even I, with my exotic lifestyle and winning social manners, do not expect to bump into an MP just wandering around the streets of London. It’s taken four decades or so for us to be sitting in the rig

Small businesses are in danger of missing out on the AI revolution: the British Chambers of Commerce finds that just 25% of small and medium-sized enterprises (SMEs) have started to use AI. Yet resear

‘‘ I would like to make my own witness statement,” said Christopher Pelkey as he stood before Judge Todd Lang in Arizona’s Maricopa County Superior Court, dressed slightly incongruously in a green hoo

If you work for Microsoft, best to look away now. If only one in ten of PC Pro readers have been convinced enough by its Copilot+ PC initiative to say they want one… well, you’re in trouble. Even wors

As we noted in Issue 711’s Cover Feature (page 50), AI-powered tools, chatbots and image generators can be a great way to save time, spark ideas and make life a lot easier. But not everyone is comfort