We can’t wait to start testing what’s hot this year in skincare, haircare and make-up. Follow us to see what makes the cut from our beauty guru Dottie Monaghan and her panel of industry experts!
WORDS: DOTTIE MONAGHAN AND CONTRIBUTORS.
Hello!
It’s with great excitement that I’m announcing Platinum’s first ever beauty awards! Later this year, we’ll be showcasing the very best products on the market – the ones that really deliver – and we’re pretty sure there’ll be some surprises in store.
I’ve recruited a panel of expert judges that is diverse, experienced and incredibly enthusiastic. We’ve deliberately gone for a breadth of expertise, with skin specialists, beauticians, make-up artists and hairdressers, plus celebs and influencers with proven expertise and opinion. They’ll be joining me to test a broad spectrum of products.
Our testing will be independent, real-world and reliable. And it’s not just about skincare, haircare and make-up – fragrances and gadgets will feature too.
So, watch this space to find out which products deliver on performance and value, which ones are innovating, and which ones are just marketing fluff, and soon you’ll be able to make a confident beeline straight to the tried-and-tested award winners. In the meantime, you can sign up to the Platinum newsletter via our website for more great beauty news.
There may be other beauty awards out there, but the Platinum Beauty Awards will reveal exactly what’s best for you, the Platinum reader.
THE PANEL
Introducing our fabulous team of expert judges. We asked each of them what they feel are the most exciting things happening in beauty right now.
Dottie Monaghan
Platinum beauty expert, hairdresser and make-up artist
‘For me personally, the most exciting thing going on at the moment is the first ever Platinum Beauty Awards!’
Denise McAdam RVM
Hairdresser and hair health expert
‘The most important change I see is the increased inclusivity of our industry. Embracing diversity is a positive.’
Lorna McKay
Experienced creator, buyer and innovator
‘The creation of new products that affect our wellbeing. And how we communicate – the internet has made the industry more accessible.’
Andrea McLean
Presenter, author and media coach
‘The availability of creams and gadgets that were once the preserve of A-listers. They have become normalised as part of a beauty routine.’
