‘at 70, my fashion career is just beginning!’

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…

Jo Whiley on dealing with life’s ups and downs, why chatting with friends is like therapy and the celebrity who surprised her most

Louise Pennington is a personal stylist based in Leeds. She specialises in providing personal styling for real women, but boasts an impressive global and celebrity client list. She tells us about fashion faux pas, her favourite trend and why you should always dress up

A woman in her 70s was criticised online after wearing an outfit that many argued was ‘inappropriate’.

Linda Peterson, 71 Tell us about your ...

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo