‘women shouldn’t have to compromise between comfort and style’

From Wales Bonner’s viral Adidas collaboration to Loewe x On, fashion trainers are enjoying a second wind. Robin Givhan charts its evolution

AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo

Our round-up of the funny, fascinating and unusual stories this fortnight

It’s not just the British high street that offers excellent style. We’ve searched further afield – these brands can now be snapped up here, too