Shibuya Crossing meets supercars – what could go wrong?

There was a celebratory mood at Toy Fair 2026. Not only was the event blowing out 72 candles on its birthday cake, but the UK toy market had grown for the first time in five years. Overall toy sales w

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Breaking into Jabba’s palace in STAR WARS OUTLAWS

SMART Play is bringing technology to the brick in a way that the LEGO Group’s creatives have long dreamed of. After almost a decade of work in absolute secrecy, the innovators behind this unique new platform explain what went into its lengthy development, how they combined it with Star Wars and hint at their ambitious goals