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Prima’s fashion editor, Jo Atkinson, giv
SEPTEMBER 2025
Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…
For one morning each April, the birds of Mallorca have to swallow an annual dose of their own medicine. At an ungodly hour, for once it’s them being woken against their will by thousands of freehubs b
Prima’s Claire Fox headed to Scotland for an adventure like no other…
Those in the know are booking ‘shoulder season’ trips to places where the sun still shines, the heat is bearable, prices are lower and the crowds have gone. Here are our top five
If you believe all-inclusive is wristbands and mass catering, think again. Prima ’s Jo Lockwood took a Sandals break and discovered luxury on another level…