ramp - EN Magazine

6 July 2017

Microchips are taking over the concept of the car right now at an accelerating pace. These small yet mighty semiconductor units have long been making their mark on our everyday lives and our future ideals within the digital world of innovative technology. Together with perception and attention, our expectations and desires flit more and more quickly from one alluring option to the next, shifting one by one from the real to the virtual world as if in sport mode. And this is now the case for our cars too. Whilst we get from A to B, we are also fully connected and entertained and, as a result, more often than not maxed out with multiple options wherever we are in the world. There really is a lot going on. Cars are becoming super Tamagotchis on wheels.