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WHOOP’S CHIEF TECH OFFICER ON PUTTING CARS ON MARS AND MAKI
Nick Grey
Can stepping into hyperreality enhance your running experience? David Smyth plugs in to find out
Ever wondered how exactly configurations and price levels for strong-selling cars are decided? I have, but things are clearer now following an absorbing conversation with Audi UK’s Q-model guru, Jo Bu
The driverless car now seems to have become a risky, possibly even toxic prospect for a great many industry powers. Having invested keenly, the big traditional players – Ford, Volkswagen, General Moto
THIS INTERVIEW HAS BEEN EDITED FOR LENGTH AND CLARITY.
Motoring journalist, or quality-assurance final boss?
