Bose QuietComfort Ultra Headphones (2nd Gen)

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For its new generation flagship buds, Bose has promised better active noise cancelling, a broader feature-set and improvements to the sound tuning. Priced at £300, the Bose QuietComfort Ultra Earbuds

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So, what does a pair of wireless earbuds need to do to be considered ‘premium’? Their price tag should tell you they sit in the top end of the market, and the pairs we’re look at here are priced at so