Serums 101

The expert guide to looking after skin from the chin down

Try a brand new beauty buy from our favourite heritage brands...

A multitasking mask can act as a quick-fix treatment for your complexion when it’s in need of some TLC, and under-eye patches will target the delicate skin for a short-term pep-up. GUVU Rose Gold Unde

Adding this antioxidant into your regime will reveal brighter, younger-looking skin

Feel fabulous with Prima ’s favourite top-to-toe picks that nourish, soothe and smooth

VOLUME! TEXTURE! COLOUR! A WAVE OF NEW INNOVATION, PRODUCTS AND STYLISTS IS MAKING IT EASIER THAN EVER TO ACHIEVE OPTIMAL HAIR HEALTH. HERE’S OUR GUIDE TO THE BEST OF THE BEST