Driven by authenticity

WITH Cupra going from strength to strength thanks to a seemingly never-ending suite of new model launches, it seemed like the Volkswagen Group was quietly shuffling SEAT off to retirement. But during

The character of a car marque often reflects the people leading it. That has certainly been the case with Cupra since it was expanded from a Seat performance badge into its own brand seven years ago.

TALK ABOUT A transformation. For getting on for three decades, the Cupra badge used to denote sporty versions of humdrum Seat models. But in 2018 Cupra became a brand in its own right. Its first car w

OUR Cupra Terramar could be described as the lively sibling in a line-up of Volkswagen Group five-seat SUVs. Youthful, aggressive lines with stylish exterior light assemblies present funky yet flashy

The first time Audi boss Gernot Döllner drove the Concept C was for about 30 metres onto a stage in Milan for the pivotal prototype’s unveiling in September. The second time, it turns out, is today, o

IN January 2018, the Volkswagen Group announced its latest brand: a SEAT spin-off called Cupra. Within months, Cupra had unveiled its first model, the Ateca, which was nothing more than a warmed-over