The President’s campaign is in trouble. Will the turnaround plan work?
By Charlotte Alter, Brian Bennett, and Philip Elliott
POLITICS
The state of Biden’s re-election campaign was shaky, Obama told him over a private lunch, according to a Democrat briefed about the meeting. Defeating Donald Trump would be harder in 2024. The mood of the country was sour. Persuading unhappy voters was going to be difficult. Biden needed to move more aggressively to make the race a referendum on Trump, Obama advised.
The former President left believing the current one had gotten the memo. But over the next six months, Obama saw few signs of improvement. In December, he returned to the White House at Biden’s invitation. This time, Obama’s message was more urgent. He expressed concern the re-election campaign was behind schedule in building out its field operations, and bottlenecked by Biden’s insistence on relying upon an insular group of advisers clustered in the West Wing, according to the same Democratic insider. Biden needed to get it together, or Trump would sweep the seven key battleground states in November, six of which Biden carried in 2020.
Three months later, the 2024 general election is under way, and Biden is indeed in trouble. His stubbornly low approval ratings have sunk into the high 30s, worse than those of any other recent President seeking re-election. He’s trailed or tied Trump in most head-to-head matchups for months. Voters express concerns about his policies, his leadership, his age, and his competency. The coalition that carried Biden to victory in 2020 has splintered; the Democrats’ historic advantage with Black, Latino, and Asian American voters has dwindled to lows not seen since the civil rights movement. Despite an attempted insurrection, 88 felony charges, and a record that prompts former aides to warn of the dangers of reinstalling him in office, Trump has never, in three campaigns for the presidency, been in as strong a position to win the White House as he is now. If the election were held tomorrow, more than 30 pollsters, strategists, and campaign veterans from both parties tell TIME, Biden would likely lose.
As a fog of dread descends on Democrats, Biden’s inner circle is defiantly sanguine. They see a candidate with a strong economy, a sizable cash advantage, and a record of accomplishments on infrastructure, climate change, industrial policy, and consumer protections that will register for m
