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How a toy company built a children’s-television juggernaut
BY ALA
THE GERRY ANDERSON STORY
Visualising an urban environment doesn’t conjure up images of volcanoes, the tundra or the ocean floor. LEGO Design Director Ricco Krog reveals how he took City to adventurous new places while always consulting children along the way
There's no longer any need to leave your favourite four-legged friend behind when you go on holiday, says Richard MacKichan, because hotels, superyacht designers and airlines are all setting new standards for petfriendly travel
When the LEGO Group needed to rediscover the company’s core, Design Master Henrik Andersen created what, on the face of it, is an unassuming fire engine. But a small model made a big statement and set a firm direction for the then-new City theme
We all know that children shouldn’t have too much screen time. However, as any parent will testify, limiting it is easier said than done! As a busy working mum-of-two I’ll admit that my boys Rory, 12,
After some years of uncertainty and experimentation, the City team was tasked with delivering what children wanted – a real world that they could recognise. For Senior Model Designer Bjarke Lykke Madsen, that meant designing the centrepiece of the new collection