Is it just me or should movie characters not be used in ads?

“IF WE GET KIDNAPPED BY ELVES, THAT’S PROBABLY NOT COVERED BY BBC INSURANCE". Photographer Mark chews slowly on a mouthful of wasabi-coated fish pieces and grimaces. At my sudden outburst or the food,

CITY

From the Milkybar Kid to the PG Tips chimps, some TV ads have created lifelong memories

FROM RYE LANE TO ALIEN: ROMULUS AND BEYOND, DAVID JONSSON HAS CAPTIVATED US WITH HIS UNIQUE, ENIGMATIC PRESENCE. NOW, AS HE STARS IN THE LONG WALK , HE TELLS US WHY NOT QUITE FITTING IN HAS PAID OFF

The Old City’s “Buy British” campaign will deliver higher fees and sub-par returns

JOHN NUGENT ON THE MOVIE MARKETING CAMPAIGNS THAT GO TOO FAR