Lots of features for a pretty low price – and a surprisingly good performance, too
65in QLED TV | £1000 | whf.cm/OmniQLED
Amazon Fire TV devices are really popular. Like, seriously popular – to the tune of more than 200 million of them having been sold worldwide. Amazon must anticipate that sales will eventually slow down, though, as more people become owners of TVs that are already smart and therefore don’t need a Fire Stick jammed into their HDMI sockets. That is presumably why the company has finally decided to cut out the middleman and produce its own range of TVs with the Fire OS platform built in.
Top of that range is the Omni QLED, which we have here in its 65in guise. It’s still very much a value-oriented proposition, though – and it’s really rather good. This set is officially priced at £1000, but you probably won’t have to pay that much for it, as Amazon loves to offer big deals on its own devices around events such as Prime Day and Black Friday.
Unsurprisingly, the Amazon Fire TV Omni QLED doesn’t feature the sort of craftsmanship or ultra-modern design of the latest Samsung or LG TVs, but this is far from an ugly television. Its silver plastic and metal construction looks pretty smart, and the colour-matched feet keep things simple and clean. It features moderately slim bezels around the screen and a small housing for the far-field microphones and ambient light sensor on the bottom bezel.
Unfortunately, the feet can be positioned only at the extremes of the set’s bottom edge, resulting in a footprint that will be far too wide for a lot of TV stands.
Intuitive user experience
Core to the Omni QLED’s offering is the fact that it has all of the functionality of a Fire TV Stick built-in. That means you get a very intuitive user experience and a home screen that is absolutely packed with apps, from the usual suspects such as Netflix, Disney+, Apple TV and, of course, Prime Video, to slightly less common fare such as Now and TNT Sport in the UK. There are catch-up apps for all of the UK’s terrestrial channels, too, and a proper Freeview tuner for those who prefer to watch their TV the old-fashioned way.
Thanks to the Omni QLED’s support for all current HDR standards (HLG, HDR10, HDR10+ and Dolby Vision), all apps deliver their HDR content in the way that they should. And, in fact, the TV supports HDR10+ Adaptive and Dolby Vision IQ, official versions
