Why snazzy sneakers are a wardrobe staple

From Wales Bonner’s viral Adidas collaboration to Loewe x On, fashion trainers are enjoying a second wind. Robin Givhan charts its evolution

GHI head of content Alison Lynch ponders the latest Marmite fashion trends and talking points. This month, it’s all a question of socks appeal

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…

Tailored coats, fluid skirts, luxe knits and trousers that speak volumes – these 10 new-season trends are here for the long haul

Our five favourite summer icons will transition seamlessly into your winter wardrobe with some clever styling updates

Susie Hasler is an award-winning personal stylist and My Weekly’s style guru! Each week she shares styling tips and product tips to make your style shine. Chinos are a great choice for those breezy, s