Europe
Asia
Oceania
Americas
Africa
Revolutionise your skincare routine by picking the hardest-working products.
From makeup that makes you look fresher in seconds to the skincare and body buys that promise head-to-toe glow, these are the products tested and chosen by Prima ’s beauty team that will work for you!
From masks that mimic a professional facial to effervescence-giving acids, these products are the gold standard
We tested products across skin, hair, makeup and body to find out what deserves a space in your suitcase, whether you’re staycaying or vacay bound…
Forget cleanse, tone and moisturise , skincare’s bread-and-butter regimen has evolved. Meet the new set of non-negotiables …
BETWEEN NEW TECHNOLOGY AND NEXT-GEN FORMULAS, BEAUTY HAS NEVER BEEN SMARTER. TO CUT THROUGH THE NOISE, OUR EXPERT JUDGES HAVE PUT THE LATEST IN SKINCARE, HAIRCARE, BODYCARE AND MAKE-UP THROUGH ITS PACES. AS WE CELEBRATE ELLE UK’S 40TH ANNIVERSARY, HERE ARE THE 40 GAME-CHANGING PRODUCTS TO KNOW
Update your skincare routine with these new buys
