Gone are the days when a shower, shit and shave sufficed as a self-care regimen. In our age of heightened visuals, the pressure to save face is driving a boom in men’s aesthetic ‘tweakments’. One writer investigates the rise – and goes under the needle himself

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It smiles, it frowns (a little) and it insists that the glow comes from green juice, gratitude and SPF50. We used to aspire to look ‘done’, now we’re meant to look ‘undone’ – but at what cost?