Do celebrity beauty brands have skin in the game?

We tested products across skin, hair, makeup and body to find out what deserves a space in your suitcase, whether you’re staycaying or vacay bound…

Forget cleanse, tone and moisturise , skincare’s bread-and-butter regimen has evolved. Meet the new set of non-negotiables …

From masks that mimic a professional facial to effervescence-giving acids, these products are the gold standard

From makeup that makes you look fresher in seconds to the skincare and body buys that promise head-to-toe glow, these are the products tested and chosen by Prima ’s beauty team that will work for you!

What’s really in your skincare and personal care products? Writer Alice Dogruyol delves into the ingredients used in most regular skincare and make-up formulations and decides to overhaul her make-up bag and bathroom cabinet.

BETWEEN NEW TECHNOLOGY AND NEXT-GEN FORMULAS, BEAUTY HAS NEVER BEEN SMARTER. TO CUT THROUGH THE NOISE, OUR EXPERT JUDGES HAVE PUT THE LATEST IN SKINCARE, HAIRCARE, BODYCARE AND MAKE-UP THROUGH ITS PACES. AS WE CELEBRATE ELLE UK’S 40TH ANNIVERSARY, HERE ARE THE 40 GAME-CHANGING PRODUCTS TO KNOW