My style

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo

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Susie Hasler is an award-winning personal stylist and My Weekly’s style guru! Each week she shares styling tips and product tips to make your style shine. Chinos are a great choice for those breezy, s

AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

Copenhagen-based stylist Rikke Jung Larsen on how to build a wardrobe that balances practicality with playfulness

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…