Alison Gallagher-Hughes checks out a new style of cat show that has plans to bring the razzmatazz to the show world.
I’ve shared my life with cats for more than 25 years but until recently had never attended a cat show. As the owner of a succession of moggies, the world of pedigree cat shows had never captured my imagination until I saw the promotion of a ‘Cat Extravaganza’ which piqued my interest.
Billed as a “family furr-iendly event”, it promised ‘catwalk’ demos, cat-related shopping, a ‘rescue alley’ (helping match prospective owners link-up with animal charities), and four rings of show judging. This out in the open judging process, I came to understand, was its big differential.
Traditionally, cat shows in the UK are more formal affairs with judging taking place without spectators. In contrast, Extravaganza organiser LCWW (Loving Cats World Wide), does things a little differently. As the ‘new kid on the block’, it puts the show into showing. Its judges perform in the ring — although the cats are always the true stars — engaging audiences with their explanations of breed characteristics and what they look for in a winner.
It clearly has appeal. The event, at the Stafford County Showground, had drawn cat lovers from far and wide. A queue formed in readiness for doors opening, which snaked its way across the extensive grounds, in eager anticipation.
Crossing the threshold, I must admit to feeling a little underwhelmed. The grey confines of Prestwood Centre is poles apart from the highly-dressed glamour and razzmatazz of Crufts. Of course, dog shows are more established and draw greater crowds and financial backing. Cat shows are not on this scale…yet!
However, there are commercial partners who clearly see their potential; insurers, veterinary groups, pet food manufacturers, and pet product retailers are among the exhibitors. Among them is Eden Pet Foods which offers an extensive range of complete cat foods and treats and is about to launch three new varieties. Its head of marketing, Zara Igoe, says that the show’s audience is a good fit for the brand’s holistic feeding approach.
“This type of show appears to have a greater draw than traditional cats shows and we are seeing many more members of the public who have a love of cats, not just showers, in attendance. They are an informed audience who are actively engaged in cat welfare, so there’s a natural interest in what we have to offer,” she says.
SHOW TIME
Moving from the first hall into the next, the buzz of the show hits me. Ro
