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We’ve rounded up the latest jeans, making it easier to
THE CHANGING OF THE SEASONS CALLS FOR A DENIM DO-OVER. REFRESH YOUR LOOK WITH A NEW SILHOUETTE OR GO ALL OUT WITH A HEAD-TO-TOE TAKE
Find your perfect co-ord for every occasion… from just £8!
Our five favourite summer icons will transition seamlessly into your winter wardrobe with some clever styling updates
Looking stylish has never been so easy
Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…
A block-colour swimsuit is both flattering and chic. Stash some crochet shorts in your bag as an easy cover-up post-splash too. Give a simple T-shirt a fancier spin by teaming it with this season’s mu