Polestar rethinks retail as firm ramps up new dealer network

Polestar seems caught between science fiction dreams of a virtual future and a more conventional reality.

The new managing director of Vauxhall wants to return the British brand to its historic position as one of the UK’s best-selling car manufacturers, following a slump since the Covid pandemic. Steve Ca

I’ve had a special interest in Polestar ever since the forward-looking Volvo spin-off got going seven or eight years ago. Early on, this optimistic, different-sounding business was fronted by former A

MILEAGE 4225 WHY WE’RE RUNNING IT Is this new luxury EV as compelling as its spec sheet and unique look suggest? World’s largest Polestar logo’ might not be quite up there with the ‘Oasis to headline

Ford is not the force it once was in Europe. In the past 10 years, the American giant has gone from being the second-biggest car brand in Europe (after Volkswagen), with sales of just over one million

“TODAY DS is far away from the likes of Audi, but you need to start the dream,” then-CEO Carlos Tavares told us over a Parisian lunch in 2014. “Anybody trying to compete in the premium area thinks the