Ben Hackney-Williams brings you another month of news and reviews from the automotive industry
Celebrating 10 years of driving £35 million into the UK garage trade
► One of the first operators of its kind in the UK building a network of DPF cleaning and engine decarbonizing specialists, TerraClean is celebrating 10 years of success, having generated £35 million of revenue into the country’s automotive garage trade.
Following prolonged periods of vehicle inactivity during the pandemic, it’s this valued network that’s being relied on now more than ever to solve vehicle performance issues. In addition to the business success, later this year, TerraClean, distributed in the UK by Randstad, will host its hugely popular TerraClean Conference, as the network comes together for the first time since the coronavirus pandemic.
“Everyone connected with the TerraClean brand is proud of what it has achieved in the past 10 years,” explains Phillip Dowd, Randstad Sales Director. “It has helped to create and support standalone TerraClean dedicated businesses while also adding a new, profitable revenue stream for established garages.
“Over the past ten years, we’ve continually refined our marketing of the brand to meet both the demands of motorists, but also the vehicle parc at the time. Now, in our tenth year, we will look to take the brand to new areas and enhance our support of the network. It’s an exciting time.”
Much of TerraClean’s success is centred around two areas. The first is its close-knit network of workshops that work together either physically or online to share ideas and experiences as well as technical support and expertise.
Secondly, early on, TerraClean set about promoting itself to motorists on TV, radio and online, with the prime aim to drive business into the network, and we’re due a new TV advert campaign premiering towards the end of the year.
For more information on TerraClean, visit terraclean.co.uk or for more details on Randstad and to download the catalogue, visit randstadltd.com
You’ll refuse to believe this story’s true...
► Following the surprise appeal of a novel idea, Kalimex, the UK distributor of JLM Lubricants’ products have a strange story – it may be strange but rubbish it ain’t. Read on…
A presentation slide from Darren Darling, founder of the globally acclaimed DPF Doctor Network, features a wheelie bin and a damaged DPF. Darren draws the comparison between a full wheelie bin and a clogged DPF. From this, a promotional opportunity arose.
“It’s Fay, the wife of Colin who works at Kalimex, that we have to thank for this natty promotional item that we are now using at events,” explains Mike Schlup, Managing Director of Kalimex. “She attended one of Darren’s talks, saw the wheelie bin slide and immediately set about sourcing an identic
