STATISTICS TELL US that most people don’t like change, so taking a household name and transforming it in almost every way would be risky. On the other hand, sticking with a familiar identity can comfo

Kia put the global new car market on notice when it showed a trio of what it called Platform Beyond Vehicle concepts back in 2024. Having updated its passenger car EV lines, it fixed its crosshairs sq

SOMETIMES COMPANIES GET their products right at the very first attempt: Apple’s iPhone, the Swiss Army knife from the firm that would become Victorinox. And you can add the Kia PV5 to that list, becau

DIVERSIFYING YOUR PORTFOLIO can pay dividends. Witness appliance brand Ninja, which became synonymous with kitchen blenders but is now the best-selling brand of air fryers in the UK. Likewise, Kia – w

FOR its ninth generation, the Volkswagen Passat was launched exclusively as an estate car to satisfy the needs of buyers wanting a practical family model with carrying capacity to spare. There’s a hyb

Illustrations Avarvarii Current ID. 3 will give way ...