The up and up
Cool clothes with cultural heritage and a celeb following to boot
If celebrity endorsements are the modern marker of success, then Daily Paper has hit the mother lode. In the past year alone, the Amsterdam-based contemporary streetwear brand has been worn by everyone from Jorja Smith to Issa Rae. But the ultimate seal of approval came from none other than Queen Bey herself, who wore a custom-made, reflective tracksuit-inspired look by the brand for her Renaissance world tour.
Naturally, Daily Paper is now the name on the cool crowd’s lips – and all overourInsta feeds, too. Simple but carefully crafted hoodies, tees, dresses and swimsuits emblazoned with the brand’s name have been flying off the shelves, while the more fashion-forward are proudly touting the edgy new Cimbia Shield bag.
More than just a buzzy brand of the moment, Daily Paper has been amassing a global cult following for well over a decade. Founded in 2008 by friends and creatives Jefferson Osei, Abderrahmane Trabsini and Hussein Suleiman, the brand started life as a blog discussing ‘music, art, fashion and culture’. Its popularity encouraged the trio to launch their own merch, wh
