Introducing: super yaya

AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

The designer Priya Ahluwalia’s London home is a colourfully idiosyncratic shrine to creativity, as Brooke Theis discovers

“If ‘psychedelic’ means something immersive and transportive, then ...

SEPTEMBER 2025

It’s not just the British high street that offers excellent style. We’ve searched further afield – these brands can now be snapped up here, too

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo