How to build a forever wardrobe

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo

THE CHANGING OF THE SEASONS CALLS FOR A DENIM DO-OVER. REFRESH YOUR LOOK WITH A NEW SILHOUETTE OR GO ALL OUT WITH A HEAD-TO-TOE TAKE

Louise Pennington is a personal stylist based in Leeds. She specialises in providing personal styling for real women, but boasts an impressive global and celebrity client list. She tells us about fashion faux pas, her favourite trend and why you should always dress up

How to wear autumn/winter’s standout styles, from sharp tailoring to furry textures

AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…